Hi, I'm a graphic designer & art director.
Welcome to my visual playground.

SimplyFun Rebrand

Simplyfun is a direct sales specialty game company that believes in the undeniable power of shared play to learn, grow, and realize our fullest, brightest potential. In 2017, I played an integral role in their rebrand. This rebrand resulted in year over year tripling of company sales and doubling of consultant recruitment.

 

Working from brand guidelines established in collaboration with HUM Creative, I've executed redesigns of all company collateral including catalogs, responsive website redesign, corporate identity stationary package, corporate social media presence, training documents and booklets, and a suite of tools for SimplyFun Independent Consultants including business cards, name tags, notecards, stickers, merchandise, training manuals, et al.

The artwork within this project are the copyrighted and trademarked property of SimplyFun, LLC. No part of the artwork may be reproduced by any means or in any form whatsoever without written permission by SimplyFun, LLC.

Game to Grow

What started as Wheelhouse Workshop in 2013 expanded into Game to Grow, a 501c nonprofit dedicated to using the amazing power of tabletop role-playing games to help teens, adolescents, and emerging adults become more confident, creative and socially capable. This expansion moved the company into more diverse communities with broader challenges while using a larger range of games.

 

The founders came to me for a logo that represented the expanded reach and goal of Game to Grow. This logo would be used in conjunction with crowd funding to execute plans for a brick & mortar gaming facility, day-to-day business operations, social media and a broader community reach. 

 

SketchFest Seattle 2016

SketchFest Seattle is the world’s original sketch comedy festival and has established a reputation for presenting the best and most original comedy from around the globe.

 

Their mission is to promote sketch comedy as a performing art by providing a venue for groups to network and showcase their talent.

I was chosen to create the 2016 logo and poster design for SketchFest. Design included a few local advertisements, social media and merchandising.

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Health Tech Culture Clash Event Whitepaper

When the slow-moving, traditional healthcare industry undergoes dramatic changes and comes together with the fast-moving technology industry, the outcome can be a harmonious partnership, delivering on the best of both industries, or it can be a complete culture clash, leading to a divide.

WE Communications hosted a panel event in Boston to bring together industry leaders who are navigating through these complexities and defining best practices that will align these two disparate industries. The event included a flash drive download of the whitepaper, social campaign, email invites, publication coverage and presentation design. 

You can view the full whitepaper here.

Specific NorthWest

Specific Northwest is an organic, locally–sourced sketch comedy about life and culture in the Pacific Northwest.

 

The producer requested a clean, modern logo that nods to the sometimes "cliche hipster vibe" of the area.

Quote & Studio Graphics for SimplyFun

This collection of graphics designed for SimplyFun was tailored to be used on all corporate social media. The goal was to create dynamic branded graphics using a mix of quotes about play, SimplyFun's studio photography, stock photography and the signature brand confetti to stimulate sharing and engagement. These graphics are easily the highest performing graphics on SimplyFun's Twitter and Facebook yielding a 200% increase of SimplyFun's engagement, likes, and shares.

Consultant Graphics for SimplyFun

This collection of graphics is tailored for SimplyFun Independent Consultants to use in their Direct Selling business groups to provide encouragement, congratulations, and ample opportunities for engagement. The goal was to create fun, eye-catching imagery with inspirational & celebratory messaging using a mix of SimplyFun brand elements and stock photography.

© 2019 Katie Baklund

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