Surest Man is the spokesman for the Surest health plan in a national campaign aimed at employer decision-makers. I took the launch videos and still photography and built the campaign out for static and social platforms: display and native ads, social carousels and stories, LinkedIn single-image, carousel, and document ads, billboards, and a whitepaper.

The challenge was giving a video-led character a life on static platforms. Surest Man’s personality had to carry into a single frame or a swipeable carousel, while the message stayed clear and credible to HR, skeptical buyers and the brokers who advise them: people who need proof, not just charm. All of it had to fit tight copy limits and a long list of formats without the campaign feeling like a set of resized ads.

Results:
A cohesive campaign system that extended the video across multiple formats and channels, supporting Surest’s push to build employer awareness and consideration. This campaign tested very well in market.