As Senior Designer on the Global Marketing team at WE Communications, I led the design and execution of the 2018 Brands in Motion campaign—a flagship global study developed in partnership with YouGov to explore how consumer perceptions shift over time.
I created the full visual identity, including logo lockup, collateral, whitepapers (localized for EMEA and APAC), infographics, social media graphics, and presentation assets.

Results:
The refreshed look positioned Brands in Motion as one of WE’s core thought leadership platforms—contributing to significant media coverage, award recognition (SABRE Africa Award for Superior Achievement in Research & Planning and nominated for a Silver SABRE Award in Thought Leadership), and year-over-year agency growth.