When the slow-moving, traditional healthcare industry undergoes dramatic changes and comes together with the fast-moving technology industry, the outcome can be a harmonious partnership, delivering on the best of both industries, or it can be a complete culture clash, leading to a divide. WE Communications hosted a panel event in Boston to bring together industry leaders who are navigating through these complexities and defining best practices that will align these two disparate industries.

Results:
Delivered an integrated campaign—including a whitepaper, social media promotion, email outreach, publication coverage, and presentation design—that drove engagement and positioned WE Communications as a thought leader at the intersection of healthcare and technology.