As part of a targeted B2B campaign for Surest (a UnitedHealthcare company), I developed a cohesive series of three full-cover wrap advertisements aimed at employer decision-makers. Each execution was strategically designed to appear on the front and back covers of Travel + Leisure magazine, with messaging tailored to resonate with HR leaders, benefits managers, and C-suite audiences.

The creative approach balanced bold simplicity with clear, benefits-driven messaging, reinforcing Surest's value proposition as a forward-thinking health plan that eliminates deductibles and empowers smarter healthcare choices. Design decisions prioritized clarity, professional tone, and brand alignment, ensuring the campaign stood out in a crowded benefits space while maintaining credibility and trust.