I partnered with SimplyFun, a direct sales game company, to support a full brand refresh aimed at aligning their playful mission with a more modern visual identity. Working from brand guidelines developed in collaboration with HUM Creative (Seattle, WA), I led the design and art direction across key touchpoints—including print collateral, digital assets, and social media.

Deliverables included a responsive website redesign, product catalogs, corporate stationery, consultant tools, and a suite of branded social media graphics.

Results:
This cohesive rollout helped drive significant business growth, including a 3x increase in annual sales and a doubling of consultant recruitment.