Brands live in a constant world of motion. WE Communications, in partnership with YouGov, set out to understand this world of motion — and how brands might harness that movement to navigate the complexities of disruption and dislocation, and win consumers’ love.

Brands in Motion is a global study of how consumer perception shifts over time. The 2018 iteration of Brands in Motion surveyed more than 25,000 consumers and B2B decision-makers about eight categories across eight global markets. What did we find? A set of new realities and insights that show how consumer attitudes shift over time, and data-backed principles brands can use to help them navigate an always-changing world.


As the in-house global marketing senior designer, I was tasked with bringing the study findings to life by art directing and executing the campaign from start to finish. Complete with a new logo lockup, look and feel and new collateral, Brands in Motion set the tone as one of WE's main intellectual properties and seminal study that has spawned countless media coverage, award nominations, and year-over-year agency growth.

Below you will find the work that went into Brands in Motion 2018 including a whitepaper (also translated for EMEA and APAC regions), social media graphics, landing page layouts, an infographic, category and regional title images used for presentations and media coverage, award submission addendums, and various other pieces of collateral. 

Category Graphics
Regional Graphics
Whitepaper
Infographic

Infographic Design: Killer Visual Strategies

Infographic Art Direction: Katie Baklund

Social Media Graphic Design: Katie Baklund

Miscellaneous Social Media and Advertisements
Next Project

© 2020 Katie Baklund

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